Your Etsy shop is a goldmine of potential customers, but only if they can find you. As with any online business, it’s crucial that your shop has a strong presence online and isn’t hidden away from prying eyes.
To help make sure that happens, here are some ways to get more views on your Etsy shop. Keep reading for more information on how to make that happen!
Make sure people want it
This is the first – and hardest – check to make. Are customers buying what you are offering?
This is the hardest check to do, as it could be that the item you have spent hours planning and making isn’t actually wanted by anyone. Having been in this situation I can empathise with anyone facing similar questions.
The best way to check this is by looking at what is already on Etsy.
- Search as if you were a customer looking for your item.
- If there are lots of results then things are looking promising – if others are selling the item them there must be an audience for the product.
- Next go into each listing and see if the store has actually sold any. You can do this by checking out their reviews. No reviews for the product? It could be it just doesn’t sell
If you search for your product and your listing doesn’t show up be sure to check my guide on why your listing is not showing up.
Keep your shop fresh and current
If you’re not updating your shop, or it feels neglected, shoppers will miss the fact that you’re there and will move on. Make sure you keep your shop fresh and current, and that you’re adding new content to your shop every now and then.
A great way to do this is to add a new product to your shop every now and again. It doesn’t have to be something new every single week, but you should be adding something new to your shop often enough that people don’t forget that your shop exists.
Use keywords in your product titles
When you’re naming your products, don’t just name them whatever pops into your head. Instead, make sure that you are using keywords that shoppers might be looking for when they’re searching for products like yours.
Naming your products with keywords in mind isn’t going to necessarily get you a bunch of sales right away, but it will help you get more views on your shop, because people searching for products like yours will be able to find you.
You can use a keyword research tool to find out which keywords shoppers are using when they’re looking for products like yours.
Write great product descriptions
Product descriptions are your main chance to show off your products and convince shoppers to buy them.
Make sure that your product descriptions are well-written, descriptive, and that they get across what your products are and why someone would want to buy them. It’s not enough to list the details of your products and leave it at that.
You also want to be sure to address common questions that shoppers might have about your products, as well as any concerns they might have about purchasing them.
A good way to start with your product descriptions is to read other similar products and see what their descriptions are like and what you can learn from them.
Use high-quality product photos
The first thing that most shoppers will do is scroll through the photos of your products, so you want to be sure that they are of high-quality.
Not only that, but you want to be sure that the product photos in your Etsy shop are consistent with each other. If you have one photo that’s blurry and another that’s super clear, it can feel chaotic and unprofessional.
You don’t have to have a fancy studio setup to take great product photos. You can take them right there in your home or wherever you’re doing your Etsy business, as long as you have the right tools. Some great tools you can use to take high-quality product photos include:
- A good camera – A high-quality DSLR is a great investment that will last you for many years to come.
- Professional lighting – Lighting is one of the most important aspects of taking great product photos.
- A simple backdrop – You don’t need fancy backdrops or anything like that. Just simple white or grey fabric will do the trick.
Promote your shop with social media
No matter what kind of shop you run, you need to get yourself out there and let people know about the fact that you exist. When you get more views on your shop, that means more customers, and more sales for you. T
o do this, you’ll want to make sure that you have a strong presence on all kinds of social media platforms. Not only that, but you want to be sure to engage with people on these platforms and be proactive about engaging with others and finding other people in your industry to connect with.
Not only will having a strong presence on social media help you get more views on your shop, but it will also help you get more customers and sell more products.
Your Etsy shop is a goldmine of potential customers, but only if they can find you. As with any online business, it’t crucial that your shop has a strong presence online and isn’t hidden away from prying eyes. To help make sure that happens, here are some ways to get more views on your Etsy shop.
Keep your shop fresh and current, use keywords in your product titles, and write great product descriptions. You can also use high-quality product photos, and promote your shop with social media to get more views on your shop and more customers.