How to Sell Coloring Pages on Etsy | A Beginner’s Guide to Succeed In 2023

  • By: Reece Williams
  • Date: April 29, 2023
  • Time to read: 4 min.

Coloring pages have become a popular and relaxing pastime for many adults. If you’re an artist or illustrator looking for a way to monetize your creations, why not consider selling them on Etsy?

With over 2 million active sellers and 39.4 million active buyers, Etsy is one of the largest online marketplaces for handmade and vintage items. But how do you get started selling coloring pages on Etsy?

In this guide, we’ll cover everything you need to know, from creating your designs to setting up your shop and marketing your products.

Whether you’re a seasoned Etsy seller or just starting out, we’ll help you navigate the ins and outs of selling coloring pages and turn your passion for art into a profitable business. So grab your colored pencils and let’s get started!

Benefits of selling digital products on Etsy

One of the biggest advantages of selling digital products on Etsy is the low overhead costs. Unlike physical products, there are no shipping, handling, or storage fees involved.

This means that you can create your coloring pages once and sell them an infinite number of times without any additional costs. Another advantage is the ease of delivery.

Once a customer purchases your coloring page, they can download it instantly, which means no waiting time for them or you.

Moreover, Etsy provides a secure platform where both buyers and sellers can feel safe and confident in their transactions. This makes it an ideal choice for selling digital products.

Understanding the market for coloring pages

Before jumping into selling coloring pages on Etsy, it’s important to understand the market demand for these products. There are different types of coloring pages available, such as mandalas, animals, flowers, and inspirational quotes.

Researching the market trends and understanding what customers are looking for can help you create designs that are in demand.

Jump on trends! Products on Etsy are only used for a season or two, therefore you don;t have to worry too much about your products staying in style.

Make products that are bang on trend NOW, and update them as tastes change.

You can use tools like Google Trends to see what keywords people are searching for or browse through the best-selling coloring pages on Etsy to get inspiration.

Researching your competition

Another important step in selling coloring pages on Etsy is researching your competition. This will help you understand what types of coloring pages are already available on the platform and what makes your designs unique.

You can browse through the Etsy marketplace to see what other sellers are offering, what price points they are selling at, and what kind of reviews they are receiving.

Market research is key. When done well it enables you to jump on a profitable idea, whilst also staying unique.

Try to find 2 different products, with unique styles. Try to combine the two to create something unique, yer desirable.

This information can help you determine what strategies work and what doesn’t.

Creating your coloring pages

Once you have a good idea of what is in demand and what your competition is offering, it’s time to create your coloring pages. You can create your designs by hand or use digital tools like Adobe Illustrator or Procreate to create your designs.

Be careful with using copyrighted content on your designs.

If you are designing anything in sports, TV & Film or music niches then you need to tread carefully as anything that infringes on copy right will get taken down and your store maybe shutdown

Keep in mind that your designs should be high quality, creative, and unique. You can experiment with different styles, techniques, and color palettes to make your coloring pages stand out.

Setting up your Etsy shop

Now that you have your designs ready, it’s time to set up your Etsy shop. You’ll need to create an account on Etsy and set up your shop profile.

  1. Create an Etsy account: If you don’t have an Etsy account, sign up for one at
  2. Set up your shop: Click on “Sell on Etsy” and follow the prompts to set up your shop. You’ll need to choose a shop name, create a shop banner and logo, and add your product listings.
  3. Add your product listings: When adding your product listings, make sure to include high-quality photos, detailed descriptions, and accurate pricing and shipping information.
  4. Set up your payment and shipping options: Choose the payment and shipping options that work best for you and your customers.
  5. Publish your shop: Once you’ve completed all the steps, publish your shop and start promoting your products.

Make sure to fill out your shop information as completely as possible so that buyers can find you easily.

Listing your coloring pages on Etsy

Once your shop is set up, it’s time to list your coloring pages. You’ll need to create a listing for each design and add photos of the design along with a description.

Make sure to include relevant keywords in your descriptions to help your listing show up in search results. You’ll also need to set a price for each listing.

Keep in mind the time and effort you put into creating each design, as well as any licensing fees for commercial use.

Pricing your coloring pages

Pricing your coloring pages can be tricky, but it’s important to price them competitively. Take into account the time and effort you put into creating each design, as well as any licensing fees for commercial use.

“Cheaper” doesn’t always mean “Better”. Pricing your products below your competitors just leads to a price war.

Also, a product with a higher price can lead the customer into thinking your product is worth more. A highly priced product may sell less, but make more money over time due to higher profit margins.

You can also look at what your competition is charging to get an idea of what the market rate is. Remember that you can always adjust your prices later on if you need to.

Promoting your coloring pages on social media

Promoting your coloring pages on social media can help you reach a wider audience and drive traffic to your Etsy shop. You can use platforms like Facebook, Instagram, and Pinterest to showcase your designs and reach potential customers.

Make sure to use relevant hashtags and engage with your followers to build a community around your brand.

Social media is great for maintaining a business, and moving away from being reliant on Etsy for your traffic – but it should be seen as a “next step” from once you are making regular sales.

Stick to the basics, as this is where a business is built!

Tips for optimizing your Etsy shop for SEO

Optimizing your Etsy shop for SEO can help your listings show up in search results and increase your visibility on the platform.

Make sure to include relevant keywords in your listing titles, tags, and descriptions. You can also add keywords to your shop policies and profile information.

Additionally, make sure to update your listings regularly and encourage customers to leave reviews.

Best practices for customer service

Providing excellent customer service is key to building a loyal customer base and growing your business.

Make sure to respond to customer inquiries and messages promptly and professionally. You can also offer a satisfaction guarantee or a refund policy to make customers feel more confident in their purchases.

Finally, make sure to follow up with customers after their purchase to thank them for their business and encourage them to leave a review.

A 5 Star rating is the backbone of a strong Etsy store. be sure to encourage successful orders to leave reviews, and work hard to rectify issues for unsuccessful orders.

Often its better to take a hit to rectify an issue then to get a bad review on Etsy


Selling coloring pages on Etsy can be a fun and rewarding way to turn your passion for art into a profitable business.

By researching your market, creating high-quality designs, and optimizing your Etsy shop for SEO, you can attract more customers and increase your sales.

Remember to stay engaged with your customers and provide excellent customer service to build a loyal following.

With these tips in mind, you can start selling your coloring pages on Etsy and take your business to the next level.