Looking to make a profit from your video content? Etsy may not be the first platform that comes to mind, but it’s actually a great place to sell your videos!
Etsy is a popular online marketplace that allows artists, crafters, and small business owners to sell their handmade and vintage goods.
However, it’s not just limited to physical products. You can also sell digital downloads, including videos. Whether you’re a filmmaker, a video editor, or a content creator, Etsy can be a fantastic platform to showcase and sell your videos.
In this guide, we’ll walk you through the steps you need to follow to start selling your videos on Etsy, including how to set up your shop, create listings, and market your products effectively.
So, if you’re ready to turn your video content into a profitable business on Etsy, keep reading!
Why Sell Videos on Etsy?
Etsy is a well-known online marketplace for handmade and vintage items, but it’s not only limited to physical products. You can also sell digital content on the platform, including videos. There are several reasons why selling videos on Etsy can be a smart business move.
Firstly, Etsy is a popular marketplace with a large and engaged audience. The platform has over 81 million active users and receives over 2.5 billion page views every month. This means that there is a huge potential audience for your video content, and a large pool of potential customers.
Secondly, Etsy’s focus on handmade and unique items means that video content creators can stand out from the crowd.
Video content is still a relatively new addition to the platform, so there is less competition than in other areas. This means that there is an opportunity to carve out a niche and establish yourself as a go-to creator for a particular type of video content.
Finally, selling videos on Etsy allows you to diversify your income streams. If you’re a content creator, you may already be selling your videos on other platforms such as YouTube or Vimeo.
However, by adding Etsy to your list of sales channels, you can reach a new audience and generate more revenue.
Types of Videos to Sell on Etsy
The types of videos you can sell on Etsy are almost endless. Here are just a few ideas to get you started:
Instructional Videos
Instructional videos are a great fit for Etsy, as the platform’s audience is already interested in DIY projects and crafting. If you create videos that teach people how to make things, such as knitting tutorials or woodworking guides, Etsy could be the perfect place to sell them.
Stock Footage
If you’re a videographer, you could sell stock footage on Etsy. Stock footage is in high demand for use in marketing campaigns, social media posts, and other types of content creation. By selling your footage on Etsy, you can reach a new audience and generate more revenue.
Short Films
If you’re a filmmaker, you could sell your short films on Etsy. Short films are a great way to showcase your talent and creativity, and there is a growing market for short-form content. By selling your films on Etsy, you can reach a new audience and generate more revenue.
Video Templates
Video templates are another type of digital content that you can sell on Etsy. These are pre-made video designs that customers can customize and use for their own projects. If you’re skilled in video editing and design, you could create and sell video templates on Etsy.
Market research is key. When done well it enables you to jump on a profitable idea, whilst also staying unique.
Try to find 2 different products, with unique styles. Try to combine the two to create something unique, yer desirable.
Video Creation Tips
To sell videos on Etsy, you need to create high-quality content that will appeal to your target audience. Here are some tips for creating videos that will sell:
Know Your Audience
Before you start creating your videos, you need to know who your target audience is. What are their interests, pain points, and needs? Once you have a clear understanding of your audience, you can create content that will resonate with them.
Invest in Equipment
To create high-quality videos, you need to invest in good equipment. This doesn’t mean you have to spend a fortune, but you should have a decent camera, microphone, and lighting setup. The better your equipment, the better your videos will look and sound.
Plan Your Content
Before you start filming, you should plan out your content. What is the message you want to convey? What shots do you need to get? By planning your content in advance, you can ensure that you capture everything you need and create a cohesive final product.
Pricing Your Videos
One of the biggest challenges when selling videos on Etsy is pricing. You want to make sure that you’re charging enough to make a profit, but not so much that customers are put off. Here are some tips for pricing your videos:
- Research Your Competition – Before you set your prices, you should research your competition to see what they’re charging. This will give you an idea of the going rate for videos in your niche. You don’t want to price yourself too high or too low compared to your competitors.
- Factor in Your Time and Costs – When setting your prices, you need to factor in your time and costs. How much did it cost you to create the video? How much time did you spend on it? You need to make sure that you’re earning enough to cover your expenses and make a profit.
- Offer Discounts – Offering discounts can be a great way to generate more sales. You could offer a discount for customers who buy multiple videos, or for customers who sign up for your email list.
Just make sure that you’re still making a profit even with the discount.
“Cheaper” doesn’t always mean “Better”. Pricing your products below your competitors just leads to a price war.
Also, a product with a higher price can lead the customer into thinking your product is worth more. A highly priced product may sell less, but make more money over time due to higher profit margins.
Listing Your Videos on Etsy
Once you’ve created your videos and set your prices, it’s time to list them on Etsy. Here’s how to do it:
- Set Up Your Shop – The first step is to set up your Etsy shop. You’ll need to provide basic information about your shop, such as your shop name, logo, and description. You’ll also need to set up payment and shipping options.
- Create Your Listings – To create a listing, you’ll need to provide a title, description, and photos or video previews of your content. Make sure that your listing is clear and informative, and that it accurately represents your video content.
- Optimize Your Listings – To improve your chances of being found by potential customers, you should optimize your listings for search engine optimization (SEO). This means including relevant keywords in your title and description, and using tags to help customers find your content.
Promoting Your Videos on Etsy
Once you’ve listed your videos on Etsy, you need to promote them to generate sales. Here are some tips for promoting your videos on Etsy:
Use Social Media
Social media is a great way to promote your Etsy shop and your video content. Share links to your shop and your listings on your social media accounts, and use relevant hashtags to increase visibility.
Social media is great for maintaining a business, and moving away from being reliant on Etsy for your traffic – but it should be seen as a “next step” from once you are making regular sales.
Stick to the basics, as this is where a business is built!
Offer Discounts
As mentioned earlier, offering discounts can be a great way to generate more sales. You could offer a discount code to your social media followers, or run a promotion for a limited time.
Collaborate with Other Creators
Collaborating with other creators in your niche can help you reach a new audience. You could partner with another content creator to create a video together, or cross-promote each other’s content on social media.
Customer Service for Video Sales
Providing excellent customer service is key to building a successful business on Etsy. Here are some tips for providing great customer service for video sales:
Be Responsive
Make sure that you respond promptly to customer inquiries and messages. This will show your customers that you value their business and are committed to providing a good experience.
Provide Clear Instructions
Make sure that your customers know how to access and download your video content. Provide clear instructions for accessing the content, and be available to help if customers have any issues.
Offer Refunds
Offering refunds can help build trust with your customers. If a customer is unhappy with their purchase, offer them a refund or exchange.
Best Practices for Selling Videos on Etsy
To summarize, here are some best practices to keep in mind when selling videos on Etsy:
- Create high-quality content that appeals to your target audience.
- Price your videos competitively, taking into account your time and costs.
- Optimize your listings for SEO to improve visibility.
- Use social media and other promotional channels to generate sales.
- Provide excellent customer service to build trust with your customers.
Conclusion
Selling videos on Etsy can be a great way to turn your video content into a profitable business. By following the steps outlined in this guide, you can set up your shop, create listings, and market your videos effectively.
Remember to create high-quality content, price your videos competitively, and provide excellent customer service.
With the right approach, you can build a successful business selling videos on Etsy.
