How to Sell Templates on Etsy | A Beginner’s Guide to Succeed In 2023

  • By: Reece Williams
  • Date: April 28, 2023
  • Time to read: 7 min.

Are you a talented designer looking for a new platform to sell your templates? Look no further than Etsy! With its growing community of creative buyers and sellers, Etsy has become a go-to destination for those seeking unique and high-quality digital products.

But how do you stand out in a crowded marketplace and make the most of this opportunity?

In this article, we’ll share some tips and tricks on how to sell templates on Etsy and maximize your sales potential.

From creating a standout shop to optimizing your listings for search engines, we’ve got you covered.

So, whether you’re just starting out or looking to take your Etsy shop to the next level, read on for some valuable insights and actionable advice.

Understanding the Demand for Templates on Etsy

Before you start creating templates to sell on Etsy, it’s important to understand the demand for these products.

Templates are popular among Etsy buyers because they offer a convenient and affordable way to create professional-looking designs for a variety of purposes, from invitations and business cards to social media graphics and blog posts.

By providing templates, you can help your customers save time and money while still delivering high-quality designs.

To get a sense of what types of templates are in demand on Etsy, browse through the site’s digital downloads category and look for products that have high sales and positive reviews.

You can also use keyword research tools like Google Keyword Planner or eRank to identify popular search terms related to your niche. This will help you create templates that are in line with what buyers are looking for and increase your chances of making sales.

Another important factor to consider is the competition. While templates are popular on Etsy, there are also many sellers offering similar products.

To stand out, you’ll need to create designs that are unique and visually appealing while still meeting the needs of your target audience.

Researching and Identifying a Profitable Template Niche

Once you have a sense of the demand for templates on Etsy, the next step is to identify a profitable niche. This involves narrowing down your focus to a specific type of template or design that you can specialize in and become known for.

To do this, start by brainstorming different niches that you’re interested in and have knowledge about. For example, if you’re a graphic designer, you might consider creating templates for social media graphics, business cards, or website design. If you have experience in a particular industry, such as event planning or photography, you could create templates that cater to those fields.

Market research is key. When done well it enables you to jump on a profitable idea, whilst also staying unique.

Try to find 2 different products, with unique styles. Try to combine the two to create something unique, yer desirable.

Once you’ve identified potential niches, do some research to see how much competition there is and what types of products are already available. Look for gaps in the market that you can fill with your own unique designs. You can also use tools like EtsyRank or Marmalead to analyze the competition and identify areas where you can differentiate yourself.

It’s also worth considering the potential profitability of your niche. Look for products that have a high demand but low competition, as these are more likely to generate sales and profits. You’ll also want to consider the pricing of your templates and how much profit you can make from each sale.

Creating Your Template Designs

Once you’ve identified a profitable niche and conducted research on the competition, it’s time to start creating your template designs. This is where your skills as a designer will come into play, as you’ll need to create visually appealing and high-quality templates that meet the needs of your target audience.

When creating your templates, keep in mind the specific needs and preferences of your target audience.

For example, if you’re creating templates for social media graphics, consider the different dimensions and aspect ratios of different platforms like Facebook, Instagram, and Twitter.

If you’re creating templates for business cards, consider the different styles and formats that are popular among professionals.

It’s also important to create templates that are easy to use and customize. Consider including instructions or tutorials to help your customers get the most out of your products. You can also offer customization services for an additional fee to help your customers personalize their designs even further.

Finally, make sure your templates are visually appealing and on-brand. Use high-quality images and typography, and create designs that are consistent with your overall brand image.

This will help you establish a strong visual identity and stand out from the competition.

Optimizing Your Template Listings for SEO

Once you’ve created your templates, it’s time to start listing them on Etsy. But before you do, it’s important to optimize your listings for search engines so that buyers can find them easily.

To do this, start by conducting keyword research to identify the most relevant and popular search terms for your niche. Use these keywords in your listing titles, tags, and descriptions to help your products show up in search results.

It’s also important to create high-quality product photos and include detailed descriptions of your templates. Use clear and concise language to describe the features and benefits of your templates, and consider including customer reviews or testimonials to build trust with potential buyers.

Finally, make sure your pricing is competitive and reflects the value of your templates. Consider offering discounts or bundle deals to incentivize customers to purchase multiple templates at once.

Pricing Your Templates for Maximum Profit

One of the biggest challenges of selling templates on Etsy is pricing your products for maximum profit. While you want to offer competitive prices that attract buyers, you also need to ensure that you’re making a profit on each sale.

To determine the optimal pricing for your templates, start by calculating your costs. This includes the time and resources you invested in creating the template, as well as any fees or expenses associated with selling on Etsy. You’ll also want to consider the pricing of similar products on Etsy and other platforms to ensure that you’re offering a competitive price.

“Cheaper” doesn’t always mean “Better”. Pricing your products below your competitors just leads to a price war.

Also, a product with a higher price can lead the customer into thinking your product is worth more. A highly priced product may sell less, but make more money over time due to higher profit margins.

Once you have a sense of your costs and the competitive pricing landscape, you can start experimenting with different price points to see what generates the most sales and profits. Consider offering discounts or running promotions to incentivize buyers to make a purchase, and monitor your sales data to identify trends and opportunities for optimization.

Promoting Your Template Shop on Etsy and Beyond

To maximize your sales potential on Etsy, it’s important to promote your shop and your templates both on and off the platform. This involves using a variety of marketing channels to reach your target audience and drive traffic to your listings.

One of the most effective ways to promote your shop on Etsy is through social media. Use platforms like Instagram, Facebook, and Pinterest to share photos and information about your templates, and engage with potential customers by responding to comments and messages.

You can also consider running paid advertising campaigns on Etsy or other platforms to reach a wider audience. This involves setting a budget and targeting specific demographics or interests to ensure that your ads are seen by the right people.

Finally, consider partnering with other Etsy sellers or influencers in your niche to cross-promote each other’s products. This can help you reach new audiences and build relationships with other sellers in your community.

Building Customer Trust and Loyalty

Another key factor in selling templates on Etsy is building trust and loyalty with your customers. This involves providing excellent customer service, delivering high-quality products, and engaging with your customers to build relationships and establish a strong reputation.

To build trust with your customers, make sure you’re responsive and helpful when they have questions or concerns. Consider offering a satisfaction guarantee or a refund policy to reassure them that they can purchase your templates with confidence.

You can also build loyalty with your customers by offering incentives like loyalty programs or referral bonuses. This encourages repeat business and can help you generate more sales over time.

Finally, consider using customer feedback and reviews to improve your products and your shop. Use feedback to identify areas for improvement and make changes to your templates or your listing strategies accordingly.

Managing Your Template Shop and Fulfilling Orders

As your Etsy shop grows, it’s important to have systems in place for managing your inventory, fulfilling orders, and providing customer support. This involves keeping track of your sales and expenses, managing your listings and pricing, and ensuring that your customers receive their products in a timely and efficient manner.

To manage your shop effectively, consider using tools like Etsy’s Seller Dashboard or third-party apps like Sellbrite or QuickBooks to track your sales and expenses. You may also want to consider outsourcing some of your administrative tasks, such as customer support or order fulfillment, to free up your time and focus on growing your business.

Scaling Your Template Business on Etsy

Once you’ve established a successful template business on Etsy, the next step is to scale your operations and grow your sales even further. This involves expanding your product line, reaching new audiences, and optimizing your marketing and sales strategies.

To scale your business effectively, consider investing in new product lines or services that complement your existing templates. You can also consider expanding your reach by selling on other platforms or launching your own website.

Finally, continue to experiment with new marketing and sales strategies to identify opportunities for growth and optimization. Whether it’s through social media, paid advertising, or other channels, there are always new ways to reach your target audience and drive sales.


Selling templates on Etsy can be a lucrative and rewarding business opportunity for designers and creative professionals.

By understanding the demand for templates, identifying a profitable niche, creating high-quality designs, and optimizing your listings for search engines, you can establish a successful template business on Etsy and scale your operations over time.

With the right strategies and tools in place, you can build a thriving Etsy shop and reach a growing community of buyers and sellers in the digital products marketplace.