If you are new to selling handmade products on a marketplace, the numbers might seem confusing. How many sales a month is good on Etsy? What is the threshold for success? Those are important questions that have their answer.
Learning from your peers and other sellers is the first step to understanding how many sales a month is good on Etsy. But what does it mean in practice? Keep reading to find out more!
What does it mean to have good sales on Etsy?
All businesses aim to make sales. Good businesses have a steady flow of sales. Of course, Etsy sellers would love to have a steady flow of sales every day—but it’s not always possible. Instead, we have to make sales each month.
The key difference is that monthly sales are easier to forecast. You can work backward from the end of the month and see what you need to do to hit your goals. What does it mean for sales to be good, then?
Well, you can expect to make some sales every month. That might sound like pretty modest expectations, but it’s actually a great place to start. You’ll be able to start paying yourself as an owner (which is a big deal!) and your sales will help you grow your business.
How many sales a month is good on Etsy?
There is no magic number for how many sales a month is good on Etsy. Depending on the season, trends, and type of products you sell, the numbers will change. There is, however, a good rule of thumb that may help you to understand what it means to have good sales on Etsy. If you have sold a minimum of 10-12 items per week, you are doing well. Let’s compare that to a month with 40+ sales. How many sales a month is good on Etsy?
A month with 40+ sales is great! A month with 30+ sales is good. A month with 15+ sales is ok. A month with 5+ sales is not bad. A month with less than 5 sales is hard.
When it comes to sales, it’s easy to get discouraged. You’re not alone. Every seller goes through lows. What’s important is how you deal with them. You can’t be discouraged by the low sales. You must keep pushing on. If you want to succeed as an Etsy seller, you have to be optimistic.
So, if you’re struggling with sales, remember: it’s a long journey. You are bound to have low sales at some point.
A month with 40+ sales is great!
A month with 40+ sales is great! You are on track with your goals and are doing really well! Etsy is a seasonal market, which means that the numbers will vary between seasons. If you are consistently getting 40+ sales a month, you may want to further increase your production to be able to meet the demand.
Even though you may have a couple of slow months, as that is normal, Etsy is a long-term business. Having slow sales months is something that every seller has to deal with. What matters is how you respond to those slow sales months.
If you consistently have 40+ sales a month and are on track with your goals, you are doing great! Keep it up!
A month with 30+ sales is good.
You are on track with your goals and are doing well. If you are getting 30+ sales a month, you are doing great! Make sure to keep taking care of your customers so that you can continue to see this number climb.
If you are struggling with sales, here are a few things to consider: Do you have enough time to work on your shop? Are you pricing your products correctly? Are you marketing your shop correctly? Are you responding to customer requests and questions in a timely manner?
Keep working on these things, and you will see your sales climb.
A month with 15+ sales is ok
You are on track with your goals, but you could do better. If you are getting 15+ sales a month, you are doing ok. However, you may want to work on increasing your sales and improving your conversion rate by reviewing your marketing strategy.
Depending on the type of products you sell, Etsy may not be the right marketplace for you. If you find that you are not receiving many views or sales, you may want to consider looking for other online markets to sell on. With that said, you can always improve your sales with proper marketing! Here are a few things you can do to increase your sales:
- Review your product descriptions
- Improve your product photography
- Research and implement a marketing strategy
- Focus on customer service
A month with 5+ sales is not bad.
If you are getting 5+ sales a month, you could do better.
With the right approach, you can most definitely increase your sales. When people buy from a seller they have never used before, they are taking a risk. They don’t know if they will receive their product, if it will be what they ordered, or if they will ever get their money back if something goes wrong.
With that said, it is important to make sure your customers feel comfortable buying from you. You can do that by offering great customer service.
Conclusion
As you have read in the article, numbers are important if you want to become successful. The best way to approach this is to have a goal in mind.
You should also keep in mind that numbers are just a way of measuring your success. They don’t define you as a person. At the end of the day, what matters most is that you are happy with what you do.
