How to Sell Rings on Etsy | A Beginner’s Guide to Succeed In 2023

  • By: Reece Williams
  • Date: April 28, 2023
  • Time to read: 8 min.

Are you a jewelry lover looking to turn your passion into a profitable business? Selling rings on Etsy could be just the opportunity you’ve been searching for!

With over 81 million active buyers, Etsy is a thriving marketplace that offers a unique platform for artisans to showcase their creations and connect with customers from all over the world. But with so many sellers vying for attention, how can you stand out from the crowd and make your mark in the world of handmade jewelry?

In this guide, we’ll share some top tips and tricks for selling rings on Etsy, from crafting the perfect listing to promoting your store and building a loyal following.

So whether you’re a seasoned Etsy seller or just getting started, read on to learn how to make your rings shine and attract the attention of eager customers.

Understanding Etsy’s Marketplace

Before you dive into selling on Etsy, it’s important to understand the marketplace and what it has to offer. Etsy is a platform that specializes in handmade and vintage items. It’s a community of artists, designers, and makers who create unique goods that can’t be found in traditional retail stores. The platform has a strong focus on creativity and individuality, which makes it a perfect place for selling handmade jewelry like rings.

One of the biggest advantages of selling on Etsy is the built-in customer base. With millions of active buyers, you can tap into a huge audience that’s already looking for unique and handmade items. Etsy shoppers are often looking for something special, which means they’re willing to pay a premium for high-quality, one-of-a-kind items.

However, with so many sellers on Etsy, it can be challenging to stand out from the competition. That’s why it’s important to take the time to research the platform and understand what sets successful Etsy sellers apart.

Researching Your Competition

To succeed on Etsy, you need to know what you’re up against. That means taking the time to research your competition and understand what they’re doing well (and not so well). Start by searching for handmade rings on Etsy and looking at the top sellers in your category. Take note of their pricing, product descriptions, and photographs. Pay attention to the keywords they use in their listings and how they promote their stores.

Market research is key. When done well it enables you to jump on a profitable idea, whilst also staying unique.

Try to find 2 different products, with unique styles. Try to combine the two to create something unique, yer desirable.

You should also take a look at their customer reviews. What do customers like about their products? What complaints do they have? This information can help you create a better product and a more compelling listing.

While you don’t want to copy your competition, you can learn a lot from their successes and mistakes. Use this information to improve your own listings and create a unique selling proposition that sets you apart from the crowd.

Creating High-Quality Product Photos

One of the most important aspects of selling on Etsy is creating high-quality product photos. Your photographs are the first thing that customers will see when browsing your listings, so they need to be eye-catching and professional. Invest in a good camera and take the time to stage your photos in a way that showcases your rings in the best possible light.

One tip is to use natural light whenever possible. Take your photos near a window or outside to avoid harsh shadows or artificial lighting. Use a plain background that doesn’t distract from your rings, and experiment with different angles and compositions to find what works best.

You should also take multiple photos of each ring to give customers a better sense of what they’re buying. Include close-up shots that show the details of the ring, as well as photos that show the ring on a hand or finger. This will help customers visualize how the ring will look when they wear it.

Writing Effective Product Descriptions

In addition to high-quality photos, your product descriptions are also critical for selling your rings on Etsy. Your descriptions should be detailed and informative, providing customers with all the information they need to make a purchasing decision.

Start by highlighting the unique features of your rings. What sets them apart from other rings on Etsy? Is there a special technique or material you used in the creation process? Be sure to use keywords that customers are searching for, such as “handmade”, “unique”, or “one-of-a-kind”. This will help your listings show up in search results.

You should also be transparent about the materials and sizing of your rings. Provide accurate measurements and include information about the metal, stones, and other materials used in the ring. Be sure to also include care instructions to help customers keep their rings looking beautiful.

Finally, end your product descriptions with a strong call to action. Encourage customers to make a purchase by reminding them of the benefits of your rings, such as their unique design or high-quality materials.

Setting Pricing for Your Rings

Pricing your rings can be a challenge, especially if you’re just starting out on Etsy. You want to make sure you’re charging enough to cover your costs and make a profit, but you also don’t want to price yourself out of the market.

Start by researching your competition and seeing what they’re charging for similar rings. This will give you a benchmark to work from. You should also consider your own costs, such as materials, labor, and overhead. Be sure to factor in the time it takes to create each ring and any additional expenses, such as packaging and shipping.

“Cheaper” doesn’t always mean “Better”. Pricing your products below your competitors just leads to a price war.

Also, a product with a higher price can lead the customer into thinking your product is worth more. A highly priced product may sell less, but make more money over time due to higher profit margins.

Finally, consider the perceived value of your rings. Are they one-of-a-kind or made from high-quality materials? Do they have a unique design or special features? These factors can justify a higher price point.

Creating Your Etsy Shop

Once you’ve done your research and created some high-quality product photos and descriptions, it’s time to create your Etsy shop. This is where you’ll showcase your rings and build your brand on the platform.

Start by choosing a memorable and unique shop name that reflects your brand and the style of your rings. You should also create a banner and logo that matches your brand and helps you stand out from the competition.

Next, create your listings for each of your rings. Be sure to follow Etsy’s guidelines for creating listings, including using clear and accurate photos, writing detailed descriptions, and setting fair pricing.

You should also fill out your shop policies, including your shipping and return policies. Be transparent about your shipping times and any fees or taxes that customers may be responsible for.

Finally, promote your shop on social media and other platforms to start building a following.

Optimizing Your Etsy Shop for Search

To succeed on Etsy, you need to show up in search results when customers are looking for handmade rings. That’s where search engine optimization (SEO) comes in.

Start by researching keywords that customers are searching for, such as “handmade rings” or “unique rings”. You can use a keyword tool like Google Keyword Planner to find popular keywords in your niche.

Next, use these keywords in your product titles, descriptions, and tags. Be sure to also include information about your materials, sizing, and other relevant details.

Products listed with Free Shipping are boosted in Etsy search. This means you have a better chance of being seen.

Also, listings with Free Shipping convert sales better – even if the shipping price is just included in the product price

You should also consider adding more products to your shop to increase your chances of showing up in search results. The more products you have, the more opportunities you have to rank for different keywords.

Finally, consider offering free shipping or other promotions to encourage customers to choose your shop over others in the search results.

Promoting Your Etsy Shop on Social Media

In addition to optimizing your Etsy shop for search, you should also promote your shop on social media. This is a great way to build a following and drive traffic to your shop.

Start by creating social media accounts for your shop on platforms like Instagram, Facebook, and Pinterest. Use these platforms to showcase your rings and your brand, and interact with your followers.

Social media is great for maintaining a business, and moving away from being reliant on Etsy for your traffic – but it should be seen as a “next step” from once you are making regular sales.

Stick to the basics, as this is where a business is built!

You should also consider running social media ads to target customers who are interested in handmade jewelry. You can use platforms like Facebook Ads or Instagram Ads to create targeted ads that reach your ideal customers.

Finally, consider collaborating with other Etsy sellers or influencers in your niche to reach a wider audience.

Utilizing Etsy’s Paid Advertising Options

Etsy also offers a variety of paid advertising options to help you promote your shop and increase sales. These include promoted listings, Google Shopping ads, and offsite ads.

Promoted listings are ads that appear at the top of search results for relevant keywords. You can set a daily budget and bid for placement in the search results.

Google Shopping ads are ads that appear in Google search results and on Google Shopping. These ads can help you reach customers who are searching for handmade jewelry on Google.

Offsite ads are ads that appear on third-party websites and social media platforms. Etsy charges a commission on sales generated from offsite ads, but they can be a great way to reach a wider audience.

Before using any of these paid advertising options, be sure to do your research and set a budget that makes sense for your shop.

Managing Orders and Customer Service

Once you start making sales on Etsy, it’s important to manage your orders and provide excellent customer service. This will help you build a loyal following and earn positive reviews that can help you attract more customers.

Be sure to check your shop regularly for new orders and respond to customer inquiries in a timely manner. You should also provide accurate shipping times and tracking information to keep customers informed about their orders.

A 5 Star rating is the backbone of a strong Etsy store. be sure to encourage successful orders to leave reviews, and work hard to rectify issues for unsuccessful orders.

Often its better to take a hit to rectify an issue then to get a bad review on Etsy

Finally, be sure to follow up with customers after they receive their orders to ensure they’re satisfied with their purchase. This can help you build a loyal following and earn positive reviews that can help you attract more customers.

Tips for Success in Selling Rings on Etsy

To wrap things up, here are some additional tips for success in selling rings on Etsy:

  • Be consistent with your branding and messaging across all platforms.
  • Offer excellent customer service to build a loyal following.
  • Experiment with different pricing strategies to find what works best for your shop.
  • Stay up-to-date with the latest trends and styles in handmade jewelry.
  • Use high-quality materials and craftsmanship to create a premium product.
  • Take advantage of Etsy’s built-in audience to reach millions of potential customers.


Selling rings on Etsy can be a rewarding and profitable business opportunity for jewelry lovers. By taking the time to understand the platform, research your competition, and create high-quality product photos and descriptions, you can stand out from the crowd and attract the attention of eager customers.

By optimizing your Etsy shop for search, promoting your shop on social media, and utilizing Etsy’s paid advertising options, you can build a loyal following and increase your sales. With the right strategies and a little bit of hard work, you can turn your passion for handmade jewelry into a thriving business on Etsy.