How to Sell Printables on Etsy | A Beginner’s Guide to Succeed In 2023

  • By: Reece Williams
  • Date: April 29, 2023
  • Time to read: 5 min.

Are you someone who has a talent for creating stunning printables? Do you want to turn your passion for design into a profitable business?

If so, then selling printables on Etsy can be a great option for you. Etsy is a popular platform for selling digital products, including printables, and it can help you reach a wider audience and turn your creativity into a source of income.

However, getting started on Etsy can be a bit overwhelming, especially if you are new to the platform.

But don’t worry, with the right strategies, you can easily sell your printables on Etsy and make a handsome profit. In this article, we will guide you through the steps on how to sell printables on Etsy, from creating your shop to promoting your products.

So, let’s get started and turn your passion into a thriving business!

Understanding the Market for Printables on Etsy

Before you start creating your printables, it’s important to understand the market for printables on Etsy. There are thousands of sellers on Etsy, and you need to make sure that your printables stand out from the crowd.

One way to do this is to research what types of printables are popular and what types of printables are not selling well. You can use Etsy’s search bar to search for keywords related to your niche and see what types of printables come up.

Another way to understand the market for printables on Etsy is to look at your competition. Take a look at the top sellers in your niche and see what types of printables they are selling.

Market research is key. When done well it enables you to jump on a profitable idea, whilst also staying unique.

Try to find 2 different products, with unique styles. Try to combine the two to create something unique, yer desirable.

Look at their pricing, product descriptions, and reviews. This will give you a good idea of what types of printables are in demand and what types of printables are not selling well.

Once you have a good understanding of the market for printables on Etsy, you can start creating your own printable designs that will sell well.

Creating Your Own Printable Designs

Creating your own printable designs is the most important part of selling printables on Etsy. Your designs need to be unique, high-quality, and in-demand.

There are many different types of printables that you can create, such as wall art, planner inserts, stickers, and more. The key is to find a niche that you are passionate about and create printables that you would love to use yourself.

When creating your designs, it’s important to use high-quality graphics and fonts. You can find free resources online or invest in paid resources to create your designs.

Make sure that your designs are optimized for print and are easy to use. You can use software like Adobe Illustrator or Canva to create your designs.

Once you have created your designs, you can start setting up your Etsy shop for selling printables.

Setting Up Your Etsy Shop for Selling Printables

Setting up your Etsy shop for selling printables is a straightforward process. First, you need to create an Etsy account if you don’t already have one.

Then, you can create your shop by following the instructions on the Etsy website. Make sure that you choose a shop name that is easy to remember and reflects your brand.

When setting up your shop, you need to create a listing for each printable that you want to sell. Make sure that you include high-quality photos of your printables and a detailed product description. Your product description should include information about the size of the printable, the file format, and how to use the printable. You can also include some keywords that will help your printable show up in Etsy’s search results.

Pricing Your Printables

Pricing your printables is an important part of selling on Etsy. You want to make sure that your prices are competitive and reflect the value of your printables.

You can research what other sellers are charging for similar printables and use that as a starting point for your own pricing.

“Cheaper” doesn’t always mean “Better”. Pricing your products below your competitors just leads to a price war.

Also, a product with a higher price can lead the customer into thinking your product is worth more. A highly priced product may sell less, but make more money over time due to higher profit margins.

When setting your prices, you need to consider the time and effort that went into creating your printables, as well as any costs associated with materials or software.

You also need to factor in Etsy’s fees, which include a listing fee and a transaction fee.

Creating Persuasive Product Descriptions

Creating persuasive product descriptions can help you sell more printables on Etsy. Your product descriptions should be clear, concise, and highlight the benefits of your printables.

Use bullet points to break up your description and make it easy to read.

In your product description, you can also include some social proof, such as customer reviews or testimonials. This can help build trust with potential buyers and increase sales.

Optimizing Your Etsy Shop for Search Engines

Optimizing your Etsy shop for search engines is an important part of selling on Etsy. You want to make sure that your shop and your listings are optimized for keywords that people are searching for.

This will help your shop show up higher in Etsy’s search results.

One way to optimize your shop is to include keywords in your shop name and in your product titles and descriptions. You can also use tags to help your listings show up in relevant search results.

Marketing Your Etsy Shop Through Social Media

Marketing your Etsy shop through social media can help you reach a wider audience and increase sales. You can use platforms like Instagram, Pinterest, and Facebook to promote your printables and drive traffic to your Etsy shop.

Social media is great for maintaining a business, and moving away from being reliant on Etsy for your traffic – but it should be seen as a “next step” from once you are making regular sales.

Stick to the basics, as this is where a business is built!

When marketing your shop on social media, make sure that you use high-quality images and include a link to your Etsy shop in your bio or description. You can also use hashtags to help your posts show up in relevant search results.

Managing Your Etsy Shop and Customer Service

Managing your Etsy shop and customer service is an important part of selling on Etsy. You need to make sure that you are responsive to customer inquiries and that you provide a high level of customer service.

One way to manage your shop more efficiently is to use Etsy’s built-in tools, such as the messaging system and the order management system. You can also use third-party tools to help you manage your shop, such as inventory management software or shipping automation software.

Tips for Increasing Sales of Your Printables

Here are some additional tips for increasing sales of your printables on Etsy:

  • Offer discounts or promotions to encourage customers to buy more.
  • Bundle your printables together to create a value pack.
  • Offer customizations or personalized versions of your printables.
  • Collaborate with other Etsy sellers to cross-promote each other’s products.
  • Participate in Etsy’s promotional events, such as sales or giveaways.


Selling printables on Etsy can be a great way to turn your creativity into a profitable business. With the right strategies, you can create beautiful printables that people will love and sell them on Etsy to a wider audience.

Remember to research the market, create high-quality designs, optimize your shop for search engines, and market your shop through social media.

With these tips, you can turn your passion for design into a successful Etsy shop. Good luck!