How to Sell Paintings on Etsy | A Beginner’s Guide to Succeed In 2023

  • By: Reece Williams
  • Date: April 29, 2023
  • Time to read: 6 min.

Are you an artist who wants to showcase your talent and sell your paintings online? Look no further than Etsy, the largest online marketplace for handmade and vintage items.

With its user-friendly interface and millions of active buyers, Etsy is the perfect platform to reach a global audience and sell your artwork. However, selling paintings on Etsy requires more than just listing your pieces and waiting for buyers to come to you. You need to create a compelling shop that showcases your paintings in the best possible light, optimize your listings for search engines, and promote your shop through digital marketing strategies. In this article, we will guide you through the process of selling paintings on Etsy and help you take your art career to the next level. Whether you’re a seasoned artist or just starting out, our tips and tricks will help you succeed on Etsy and achieve your sales goals.

Setting up an Etsy shop for selling paintings

The first step to selling paintings on Etsy is setting up your shop. This can be done by following a few simple steps:

  1. Create an Etsy account: If you don’t have an Etsy account, sign up for one at
  2. Set up your shop: Click on “Sell on Etsy” and follow the prompts to set up your shop. You’ll need to choose a shop name, create a shop banner and logo, and add your product listings.
  3. Add your product listings: When adding your product listings, make sure to include high-quality photos, detailed descriptions, and accurate pricing and shipping information.
  4. Set up your payment and shipping options: Choose the payment and shipping options that work best for you and your customers.
  5. Publish your shop: Once you’ve completed all the steps, publish your shop and start promoting your products.

Creating a strong brand identity on Etsy

Your brand identity is what sets you apart from other sellers on Etsy. It’s important to create a strong brand identity that resonates with your target audience. Here are some tips to help you create a strong brand identity on Etsy:

Tip 1: Choose a memorable shop name

Your shop name is the first thing buyers will see when they come to your shop. Choose a name that is memorable and easy to spell. Avoid using generic names that don’t convey anything about your brand or your paintings.

Tip 2: Use a consistent visual style

Your profile picture, cover photo, and product photos should all use a consistent visual style.

Use the same color scheme, typography, and design elements throughout your shop to create a cohesive look and feel.

Tip 3: Write a compelling shop description

Your shop description is your opportunity to tell buyers about your brand and your paintings.

Write a compelling shop description that highlights your unique selling proposition and gives buyers a reason to buy from you.

Understanding your target audience on Etsy

To sell paintings on Etsy, you need to understand your target audience. Who are they? What are their interests and preferences? What motivates them to buy art?

Here are some tips to help you understand your target audience on Etsy:

Tip 1: Use Etsy’s search bar

Etsy’s search bar is a powerful tool that can help you understand your target audience. Type in keywords related to your paintings and see what comes up.

Look at the titles, tags, and descriptions of the top-ranking listings to get an idea of what buyers are looking for.

Tip 2: Study your competitors

Take a look at what your competitors are doing. Who are their target audiences? What are they doing well? What could they improve on?

Use this information to inform your own strategy.

Market research is key. When done well it enables you to jump on a profitable idea, whilst also staying unique.

Try to find 2 different products, with unique styles. Try to combine the two to create something unique, yer desirable.

Tip 3: Ask for feedback

Ask buyers for feedback on your paintings and your shop. Use this feedback to make improvements and adjust your strategy.

Creating high-quality product listings for your paintings

Your product listings are your chance to showcase your paintings and convince buyers to make a purchase. Here are some tips to help you create high-quality product listings for your paintings:

Tip 1: Use high-quality photos

Your product photos are the most important element of your product listings. Use high-quality photos that showcase your paintings in the best possible light.

Use natural lighting and a neutral background to create a clean and professional look.

Tip 2: Write detailed descriptions

Your product descriptions should be detailed and informative. Describe your paintings in detail, including the size, medium, and any unique features.

Use keywords and language that resonates with your target audience.

Tip 3: Provide multiple views

Provide multiple views of your paintings, including close-ups of any details or textures. This will give buyers a better sense of what your paintings look like in person.

Using keywords and tags to optimize your listings for SEO

Optimizing your listings for search engines is crucial if you want to be found by buyers on Etsy. Here are some tips to help you optimize your listings for SEO:

Tip 1: Use relevant keywords

Use relevant keywords in your product titles, descriptions, and tags. Use tools like Google AdWords and Etsy’s search bar to find popular keywords related to your paintings.

Tip 2: Use long-tail keywords

Long-tail keywords are longer, more specific keywords that are less competitive than broad keywords. Use long-tail keywords in your listings to increase your chances of being found by buyers.

Tip 3: Use tags strategically

Use all 13 tags available to you in each listing, and use them strategically. Use tags that are relevant to your paintings and that your target audience is likely to search for.

Pricing your paintings competitively on Etsy

Pricing your paintings competitively is important if you want to attract buyers on Etsy. Here are some tips to help you price your paintings competitively:

Tip 1: Research your competitors

Research your competitors and see what they are charging for similar paintings. Use this information to inform your own pricing strategy.

Tip 2: Consider your costs

Consider your costs when pricing your paintings. This includes the cost of materials, shipping, and any fees associated with selling on Etsy.

“Cheaper” doesn’t always mean “Better”. Pricing your products below your competitors just leads to a price war.

Also, a product with a higher price can lead the customer into thinking your product is worth more. A highly priced product may sell less, but make more money over time due to higher profit margins.

Tip 3: Offer promotions

Offer promotions to attract buyers and incentivize them to make a purchase. This could include free shipping, a discount on their first purchase, or a buy-one-get-one-free offer.

Promoting your paintings through social media and other channels

Promoting your paintings is key if you want to drive traffic to your Etsy shop and increase your sales. Here are some tips to help you promote your paintings through social media and other channels:

Tip 1: Use social media

Use social media platforms like Instagram, Facebook, and Twitter to promote your paintings and your Etsy shop. Share photos of your paintings, promote your sales and promotions, and engage with your followers.

Social media is great for maintaining a business, and moving away from being reliant on Etsy for your traffic – but it should be seen as a “next step” from once you are making regular sales.

Stick to the basics, as this is where a business is built!

Tip 2: Attend events and shows

Attend art shows, festivals, and other events to promote your paintings and your Etsy shop. This is a great way to meet potential buyers in person and build relationships with them.

Tip 3: Collaborate with other artists

Collaborate with other artists to cross-promote each other’s work. This could include hosting a joint art show, featuring each other’s work on social media, or creating a joint product line.

Providing excellent customer service to build a loyal customer base

Providing excellent customer service is crucial if you want to build a loyal customer base on Etsy. Here are some tips to help you provide excellent customer service:

Tip 1: Respond to inquiries promptly

Respond to inquiries from buyers promptly, and be courteous and professional in your responses.

Tip 2: Ship orders quickly

Ship orders as quickly as possible, and update buyers with tracking information.

All packages should be sent with tracking included. It is an unavoidable fact that with the rise of Amazon and their industry leading shipping, customers now expect affordable tracking as standard.

Whilst it does benefit your customer it can help you, as having tracking is invaluable when trying to find lost packages

Tip 3: Follow up with buyers

Follow up with buyers after they receive their orders to ensure that they are satisfied with their purchase.

Advanced tips for selling paintings on Etsy

If you’re looking to take your Etsy shop to the next level, here are some advanced tips to consider:

Tip 1: Offer custom paintings

Offer custom paintings to buyers who are looking for something unique and personalized.

Tip 2: Create a video

Create a video that showcases your paintings and your creative process. This is a great way to give buyers a behind-the-scenes look at your work.

Tip 3: Host a giveaway

Host a giveaway on social media to attract new followers and promote your paintings.


Selling paintings on Etsy requires a combination of creativity, marketing savvy, and business acumen.

By following the tips and strategies outlined in this article, you can create a successful Etsy shop that showcases your paintings in the best possible light and attracts buyers from around the world.

Remember to stay true to your brand and your artistic vision, and always strive to provide excellent customer service.

With hard work and dedication, you can achieve your sales goals and build a thriving art career on Etsy.