How to Sell Furniture on Etsy | A Beginner’s Guide to Succeed In 2023

  • By: Reece Williams
  • Date: April 29, 2023
  • Time to read: 9 min.

If you’re looking to sell furniture online, Etsy is a great platform to explore. With over 81 million active buyers, Etsy has become a popular hub for handmade and vintage goods, including furniture.

However, selling furniture on Etsy can be different than selling smaller items like jewelry or art.

That’s where this guide comes in. In this article, we’ll go over the basics of selling furniture on Etsy, from setting up your shop to creating compelling product listings that catch customers’ attention.

We’ll also discuss the importance of promoting your shop and building a brand that customers can trust.

Whether you’re a seasoned seller or a newcomer to the world of online furniture sales, this guide will provide you with the tools and knowledge you need to succeed on Etsy. So let’s dive in and get started!

Why Sell Furniture on Etsy?

Etsy is a great platform to sell furniture because it has a large and diverse audience of buyers who are looking for unique, handmade, and vintage items.

Etsy has a reputation for being a place to find one-of-a-kind pieces, and many shoppers come to the platform specifically looking for furniture that is not mass-produced.

This presents a great opportunity for furniture sellers who are looking to reach a large audience of buyers who are already interested in the type of products they offer.

Another advantage of selling furniture on Etsy is that the platform allows sellers to customize their listings and create a unique brand identity.

This is important for furniture sellers, who often have a particular style or aesthetic that they want to communicate to potential buyers.

By setting up a shop on Etsy and creating custom product listings, furniture sellers can showcase their unique style and attract buyers who are looking for that specific aesthetic.

Finally, selling furniture on Etsy can be a profitable business opportunity.

While furniture is often more expensive than smaller items like jewelry or clothing, the profit margins can be higher as well.

By creating high-quality, unique pieces and pricing them appropriately, furniture sellers can make a good income on Etsy.

Researching and Understanding Your Target Market

Before you start selling furniture on Etsy, it’s important to research and understand your target market. Who are the buyers that are interested in the type of furniture you are selling? What are their needs and preferences?

Understanding your target market will help you create product listings that are tailored to their interests and needs.

One way to research your target market is to look at the competition. Who are the other sellers on Etsy who are selling similar furniture items?

What are their prices and product descriptions like? By studying your competition, you can get a sense of what is working in the market and what types of products are in demand.

Market research is key. When done well it enables you to jump on a profitable idea, whilst also staying unique.

Try to find 2 different products, with unique styles. Try to combine the two to create something unique, yer desirable.

Another way to understand your target market is to engage with potential buyers. This could be through social media, by attending trade shows or events, or by creating surveys or focus groups.

By getting feedback from potential buyers, you can learn more about their preferences and needs and tailor your product offerings accordingly.

Ultimately, understanding your target market is essential to creating successful product listings on Etsy. By creating listings that appeal to your target audience, you can increase your chances of making sales and building a loyal customer base.

Creating a Brand and Shop Name

One of the first steps to selling furniture on Etsy is to create a brand and shop name. Your brand should communicate your unique style and aesthetic, and should be consistent across all of your product listings and marketing materials.

When creating a brand, it’s important to think about your target market and what types of products they are looking for.

Are they interested in rustic, farmhouse-style furniture? Or are they more drawn to sleek, modern designs? By understanding your target market, you can create a brand that resonates with them and sets you apart from the competition.

Your shop name should also be reflective of your brand and the types of products you sell. It should be memorable, easy to spell, and easy to pronounce. Avoid using numbers or special characters in your shop name, as this can make it harder for buyers to find you on Etsy.

Overall, creating a strong brand and shop name is important for establishing yourself as a successful seller on Etsy. By creating a professional and consistent brand identity, you can build trust with potential buyers and increase your chances of making sales.

Setting Up an Etsy Shop for Furniture

Once you have a brand and shop name, the next step is to set up an Etsy shop for your furniture items. This involves creating a seller account, choosing a payment method, and setting up your shop policies.

To create a seller account on Etsy, you will need to provide some basic information about yourself and your business. You will also need to choose a payment method, which can include options like PayPal or Etsy Payments. It’s important to choose a payment method that is secure and reliable, and that makes it easy for buyers to make purchases.

When setting up your shop policies, it’s important to be clear and transparent about your shipping, handling, and return policies. This will help buyers understand what to expect when they purchase from your shop, and can help prevent misunderstandings or disputes.

Overall, setting up an Etsy shop for furniture is a straightforward process that involves providing basic information about your business and establishing clear shop policies.

Creating High-Quality Product Listings

One of the most important aspects of selling furniture on Etsy is creating high-quality product listings that catch buyers’ attention. Your product listings should be detailed, informative, and visually appealing, with high-quality photographs and clear descriptions.

When creating product listings for furniture, it’s important to include detailed information about the size, materials, and construction of each item. You should also include information about the style and aesthetic of the piece, as well as any special features or unique details.

In addition to written descriptions, it’s important to include high-quality photographs of your furniture items. These photographs should be well-lit, with clear and accurate colors and angles that show the furniture from multiple perspectives. It’s also a good idea to include photographs of the furniture in a staged setting, so that buyers can visualize how the piece might look in their own home.

Finally, it’s important to optimize your product listings for search engines by including relevant keywords and phrases in your titles and descriptions. This will help your listings appear in search results when buyers are looking for furniture items like yours.

Photography Tips for Furniture Listings

As mentioned above, high-quality photographs are essential for creating successful product listings for furniture on Etsy. Here are some tips for taking great photographs of your furniture items:

  • Use natural light whenever possible, as this will create a more accurate representation of the colors and textures of your furniture.
  • Use a tripod to keep your camera steady and avoid blurry images.
  • Take photographs from multiple angles, including both wide shots and close-ups that highlight unique details.
  • Stage your furniture in a way that is consistent with your brand and the aesthetic of your target market.
  • Edit your photographs to adjust brightness, contrast, and color balance as needed.

By following these photography tips, you can create high-quality product listings that catch buyers’ attention and showcase your furniture items in the best possible light.

Pricing Your Furniture Items

Pricing your furniture items appropriately is essential for making sales on Etsy. While it can be tempting to price your items high to maximize your profit margins, it’s important to be realistic and competitive with your pricing.

One way to determine the appropriate pricing for your furniture items is to look at the competition. What are other sellers on Etsy charging for similar items? Are there any trends or patterns in pricing that you can use as a guide?

“Cheaper” doesn’t always mean “Better”. Pricing your products below your competitors just leads to a price war.

Also, a product with a higher price can lead the customer into thinking your product is worth more. A highly priced product may sell less, but make more money over time due to higher profit margins.

Another way to determine pricing is to calculate your costs and profit margins. This involves taking into account the cost of materials, labor, and overhead, as well as any fees associated with selling on Etsy. While you want to make a profit on your furniture items, it’s important to be realistic about your costs and ensure that your prices are competitive with other sellers.

Ultimately, pricing your furniture items requires a balance between maximizing your profit margins and remaining competitive with other sellers on Etsy.

Shipping and Handling Furniture

Shipping and handling furniture items can be more complex than shipping smaller items like jewelry or clothing. It’s important to take into account the size and weight of your furniture items, as well as any special handling requirements that may be necessary.

When shipping furniture on Etsy, it’s important to choose a reliable and secure shipping method that will ensure that your items arrive in good condition. This may involve using a freight carrier or white glove delivery service, depending on the size and weight of your items.

It’s also important to be transparent with buyers about your shipping and handling policies. This can include providing estimated shipping times and costs, as well as any special handling requirements or instructions for receiving and unpacking the furniture.

Overall, shipping and handling furniture items requires careful planning and attention to detail, but can be accomplished successfully with the right preparation.

Promoting Your Etsy Shop and Furniture Items

In addition to creating high-quality product listings and establishing a strong brand identity, promoting your Etsy shop and furniture items is essential for reaching a larger audience of buyers. Here are some tips for promoting your Etsy shop:

  • Use social media to showcase your furniture items and promote your shop.
  • Participate in trade shows or events that are relevant to your target market.
  • Offer promotions or discounts to attract new buyers.
  • Collaborate with other sellers or influencers to expand your reach.
  • Use paid advertising on Etsy or other platforms to reach a larger audience.

Social media is great for maintaining a business, and moving away from being reliant on Etsy for your traffic – but it should be seen as a “next step” from once you are making regular sales.

Stick to the basics, as this is where a business is built!

By promoting your Etsy shop and furniture items, you can increase your visibility and attract more buyers to your shop.

Customer Service Tips for Selling Furniture on Etsy

Providing excellent customer service is essential for building a loyal customer base on Etsy. This involves responding promptly to customer inquiries, addressing concerns or issues in a timely manner, and being transparent and honest in your communications.

When selling furniture on Etsy, it’s also important to be clear about your shipping and handling policies, return policies, and any other information that buyers may need to know about your products. This can help prevent misunderstandings or disputes and ensure that buyers have a positive experience with your shop.

A 5 Star rating is the backbone of a strong Etsy store. be sure to encourage successful orders to leave reviews, and work hard to rectify issues for unsuccessful orders.

Often its better to take a hit to rectify an issue then to get a bad review on Etsy

Finally, it’s important to follow up with customers after their purchase to ensure that they are satisfied with their furniture item and overall experience with your shop. This can involve sending a thank-you note or requesting feedback on their purchase.

By providing excellent customer service, you can build trust with potential buyers and increase your chances of making sales on Etsy.

Common Mistakes to Avoid When Selling Furniture on Etsy

Selling furniture on Etsy can be a rewarding and profitable business opportunity, but there are also some common mistakes that sellers should avoid. Here are a few:

  • Overpricing or underpricing furniture items
  • Poor quality photographs or product descriptions
  • Failure to communicate clearly with buyers about shipping and handling policies
  • Lack of attention to customer service or follow-up
  • Failure to establish a strong brand identity

By being aware of these common mistakes and taking steps to avoid them, furniture sellers can increase their chances of success on Etsy.


Selling furniture on Etsy can be a great business opportunity for sellers who are looking to reach a large and diverse audience of buyers.

By understanding your target market, creating a strong brand identity, and creating high-quality product listings, you can attract buyers and build a loyal customer base on Etsy.

By following the tips and best practices outlined in this guide, you can set yourself up for success and achieve your goals as an Etsy seller.